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Fluggera Strong's Articles in Arts

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  • 5 Creative Marketing Ideas
    If you own a business, trying to find new and effective ways to advertise is an ongoing battle. Often, it helps to look at things in a new way. Here are some unique ideas to help jolt your mind.
  • Poster Design Strategies
    There are some things that you should take into consideration as you plan your next poster printing project.
  • Wall-E a Hit with Fans and Critics
    The latest film from Disney and Pixar is proving to be a major success. There is a great amount of buzz among people who have seen it and, in general, all of the reviews have been spectacular. After seeing the film myself, I can see why.
  • How to Write Effective Advertising Copy
    Writing advertising copy that grabs people’s attention and convinces them to take action is difficult, no doubt. But you can do it by following the guidelines given here:
  • Economical Marketing
    With the cost of advertising on the rise, many companies are looking for more innovative ways to get their message to consumers.
  • How to Create Effective Marketing Headlines
    It doesn’t matter if your marketing brochures have the best, most effective copy. It doesn’t matter if your business brochures have been designed by a world-renowned artist. What matters most is the words you use in your headlines. Headlines are what hook potential customers and draw them in to read the rest of your copy.
  • Something to Show for Your Trade Show
    Getting prepared to take part in a trade show is hectic and time consuming, to say the least. You’ve made your travel plans and worked out your shipping and spent countless hours putting together your display booth.
  • Target Your Targets Effectively
    No matter how many color business cards you distribute, you won’t accomplish anything if you cannot describe what you do without driving the person away.
  • Three Keys to Advertising: Proofread, Proofread, Proofread
    Have you ever opened your mailbox and received an ad that was full of errors and typos? Have you ever gotten an ad that was so vague that you had no idea what product or service was actually being offered? When you are considering printing an ad for your business, whether it is flyer or booklet printing, you need to take the time to proofread the ad. Check it not only for grammar errors, but also for clarity.
  • Three Key Elements to an Effective Marketing Campaign
    Creativity is an outstanding asset, especially in the business world. Not everybody possesses creativity, so it is extremely valuable. Most companies face so much competition that it takes a creative idea to make them stand out from the pack. Creativity contributes to your business success at every step along the way. It helps to build a more effective business plan; it boosts your ability to bring in customers after opening; and it usually makes for a better product.
  • Standard Business Card Font Sizes
    Your business cards can be wonderfully effective for you if you design them right. If you take the time to design an attractive and unique business card printing , and then follow through by actually handing out your cards to a lot of people, you will see a significant up tick in your business.
  • Giving a Good First Impression
    It might not be fair, but odds are a person is going to make judgments about you in the first few seconds after you meet them. The old saying, “don’t judge a book by its cover,” doesn’t necessarily apply to a face-to-face meeting for the first time. The conclusions people draw about you might not be set in stone, and you might be able to change them given enough time, but they’re still going to be made whether you like it or not, so why not make sure those first impressions are good ones?
  • Getting Business Ideas in an Unusual Place
    As a businessperson, you spend a great deal of time trying to think of ways to expand your customer base. You might pull off some unique sale that will entice normally wary customers to check out your products. Perhaps you change your advertising strategy to better target a different demographic. You may even alter your product or service to cater to a while different set of consumers.
  • 5 Ways to Improve Your Logo Design
    The logo is a very important part of your company’s marketing strategy. It will appear on every piece of literature that your company produces. From black and white business letters to full color business cards, the logo will appear on all of them. So it is vital that your logo is well designed and reflects the image that you want to convey about your business. Here are five techniques in logo design that might make yo
  • Grabbing Their Attention
    When was the last time you went to a bookstore? Walking down the isles filled with books you really can’t look at just one book at a time. Instead your eyes sweep over all of them at once. But eventually you’ll probably grab one of them and take a look.
  • How Paper Stock Can Affect Your Advertising
    How much do you know about paper stock? Until recently, I personally didn’t know much at all. It didn’t seem particularly important for me to know. Now that I have a better understanding of advertising and marketing I can also see why knowing about paper stock can be such an important detail.
  • The Difference Between Corporate Identity and Logos
    On many websites now, you can create an avatar to represent you. An avatar is basically a caricature that you can tweak to look as much like you as possible, without being an actual picture. As you chat or send emails, the people with whom you are communicating will see your avatar. When you are talking to someone whom you have never met, it helps them get an idea of what you look like.
  • Understanding Your Niche
    The concept of a company having a niche market can sometimes be confusing. The problem is how often people confuse the services a company offers with the niche they provide them to. And what is the difference between the two?
  • The Return of Print Advertising
    At one time, the internet was looked upon as the future of advertising. If you did not have a website, your business would fail. Now, if you are not optimizing your website to show up high on the list of search engine results, your business will suffer.
  • How to Boost Your Advertising Campaign
    Imagine this: you’re in the middle of designing some full color brochures, or maybe some postcard marketing strategy, and you have exactly three days left to get the job done. You’re giving the task your full attention when suddenly something else comes up.
  • Building Your Customer Base
    Every market, every type of service, and even every area of the country might have difference forms of successful marketing, but that doesn’t mean broader strategies can’t be effective. Here I’ll go over the significance of postcard marketing in relation to a direct marketing approach.
  • The Right Way to do Postcard Marketing
    Printing postcards offers a company a way of immediately grabbing a person’s attention, and yet, so many companies fail to properly utilize the postcard marketing strategies.
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