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Fluggera Strong's Articles in Finance

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  • Write Ads that Promote Brands
    To let consumers know about your brand promise, you need to write ads that promote your brand. Here are some ways to write your ads so that they promote your brand:
  • What Benefits do you Offer Your Customers?
    Your business has certain benefits that it offers to customers. At least, I hope it does. If it does not, you may want to find a new line of work.
  • Advertising Techniques to Avoid
    Sometimes the ideas that seem so great and well thought out can really backfire. Take a lesson from the advertisers before you, and don’t use the following techniques that have bombed in the past:
  • Integrate Offline and Online Marketing Strategies
    Many marketers are embroiled in a war over which is better: offline or online marketing. Okay, maybe it isn’t so much a war, but there are definitely camps for each type of marketing.
  • Culture Lessons
    Hopefully I’m not dating myself too much with this anecdote, but you may remember a particular urban legend that gained wide circulation in the 80’s and inspired a fair share of hearty laughs.
  • Important Things to Know About Marketing
    The benefits of marketing are too important to pass up, and can make a business grow when done right just as fast as it can make them sink when done wrong. The thing you need to know is how to do your marketing right.
  • Turning Everyday Conversations into Networking Opportunities
    Did you know that you can close almost every conversation with a chance to hand out your business card? As long as your business or the business of the person you are speaking with is introduced somewhere in the conversation, handing out your business card is perfectly natural. Learning this skill simply requires you to learn a “catch phrase” that you can use after every conversation.
  • Making Postcards Work for You
    "When working for a real estate office, I had to create and mail thousands of postcards over the course of just a few months. Postcard marketing seemed to be the office's main avenue of advertising to top clients, and these mailings seemed to create more responses than flyers or personalized letters. It didn't take me long to notice the benefits of using postcards to reach a client base.
    "
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