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Fluggera Strong's Articles in Technology

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  • Print Advertising Guideline
    Advertising costs money. Period. You probably have a limited budget for marketing your company and want to create print advertising that will get results without wasting your budget money. Design a postcard, brochure, newsletter, or any other form of advertisement that will capture attention right away and cause clients to contact your business by following the tips below.
  • The Top Elements of a Marketing Plan
    You can pick up any marketing book at your local bookstore and it will have a different list of the top elements of a marketing plan than the book next to it on the shelf. Here is a compilation of the top list-makers for your quick perusal.
  • Logo Reference Materials
    If you have decided to design your own logo but aren’t sure where to start or if you can’t come up with any ideas, here are some resources that will educate and motivate you.
  • The Power of Choices
    Everyone likes to have multiple things to choose from. The age of the internet has given rise to pages filled with several products people have that they can sort through in order to make their purchase. This system works because of the ability it gives a person to look over everything a company has before making their purchasing decisions.
  • The Components of a Strong Direct Mail Campaign
    Here is a quick list of what should go into a direct mail campaign to get great results.
  • 5 Great Ideas for your Brochures
    Here are a few rather unique ideas that you can incorporate into your next brochure printing project. As a general rule, you will not want to use more than one or two of these ideas on any one brochure. Otherwise, you may overwhelm your readers.
  • Conducting an Audit of Your Marketing Efforts
    It is a dilemma that every small business faces: how to cut marketing costs. When a company reaches the point where they no longer fret about their marketing costs, then they are no longer a small business; at that point, they move on to the world of big business. For the rest of us that are still stuck in small business land, we need to find ways to cut some corners.
  • The AIDA Marketing Model
    Posters are a cost-effective way to promote your business or product. But to be most effective, you need a great poster design that is eye-catching and also gives people valuable information.
  • Trade Show Marketing Tips
    Here are some tips and suggestions to mull over before you decide to participate in a trade show:
  • Letterhead and Envelope Design: Important Pieces of Your Marketing Strategy
    One of the best and easiest ways to make your company look professional and experienced is to have nice letterhead. Matching envelopes make a nice touch and exude an even more professional image.
  • Some People Like to Be Invited
    Odds are when people come across a new business there are going to be three primary reasons why they don’t bother going in. Either they don’t have any need to, they don’t know enough about the company to feel comfortable going in, or they don’t even notice the business exists.
  • Well Known Marketing Tactics – Do You Know Them?
    If you are new to the marketing scene, you need to know some basics. Here is a brief guide to the most well known and most used marketing tactics that you also should be using. If you come across some tactics that you aren’t using, start using them in your marketing materials as soon as possible to increase your sales and profits.
  • How to Market to the Wealthy
    To market to the wealthy, you need to change your marketing strategy a bit. Tweak what you do for your middle-class targets. Here's how to reach the rich:
  • Be a Networking Maven
    Networking has long been a buzzword in the business world. Often mocked, networking is actually worth its weight in gold. Multiple purposes can be served by networking. Additionally, networking is effective when done within varying groups. A well connected business owner translates to an informed business owner.
  • Small Business Advertising 101
    Marketing, even for a small business, is not rocket science. It can be done effectively and (relatively) cheaply, if done right. Follow these suggestions to set you along the right path.
  • The Important Aspects of a Direct Mail Campaign
    Although those choices are important, what you should spend the majority of your time focused on is your purpose for the direct mail campaign, your mailing list, your offer and your results.
  • Tips for Effectively Using Direct Mail
    Nowadays, with everyone doing a lot of personal business online like paying bills and shopping, it’s a good time to amp up your postcard marketingcampaign.
  • Marketing Keys for Small Businesses
    Market research is not just for large companies. It can be even more crucial to a small business.
  • Read This Before Dealing With A Commercial Printer
    Many business owners today have become captivated with the interactive world and have consequently devoted virtually all of their marketing efforts to the online arena. Smarter business owners understand that all marketing methodologies have an appropriate place within an overall sales strategy.
  • Creating a Marketing Plan
    One of the most important aspects of making your business successful is creating an effective marketing plan.
  • Getting People into Your Store
    Even in the age of the Internet, one of the best ways to generate business is to get people to actually walk into your store. Nothing can compare to the benefits of having people physically in your building and shopping.
  • Are You Using Postcards?
    No company should be without a strong postcard marketing approach. This style of marketing is such a proven and effective form of advertisement that any company bypassing it is failing to capitalize on a great approach.
  • Keeping in Touch Keeps Business Up
    People learn and remember things by repetition. This is why it’s so important to keep in touch and repeatedly follow up with customers, and potential customers that you haven’t met yet. The best and most cost-efficient way to do this is with postcard printing.
  • Branding for Businesses of All Sizes
    Think for a moment of the most memorable advertising campaign you can recall. Perhaps it is a childhood memory, such as the Ronald McDonald clown doing magic tricks for children. Perhaps the first ad that comes to mind for you is the man in glasses walking around asking if you can hear him now. These images work because they are brands for the product being advertised. Ronald McDonald is a nearly universal symbol for the McDonald’s empire, and no child in America is unfamiliar with the happy fac
  • Contrary to Popular Belief, Flyers Still Work
    There is no doubt that we are living in the technology age. As a businessperson, you have seen the old marketing tools largely replaced by new, internet-based techniques. Ads are embedded into websites; pop-ups, as annoying as they are, continue to, well, pop-up on our screens to promote products; email campaigns are prevalent, especially the ridiculously irritating spam that shows up in our inboxes; instant online shopping has cut into the brick-and-mortar shopping scene.
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